Show
the
Love

A
valentines
website

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Full

Description

When Claudia’s team was asked to produce a new marketing concept for Tommy’s retail stores and wholesale partners, they decided it was time to “show some love” to the oft overlooked “underwear” department. “Show the Love” was the way to connect emotional themes of love and intimacy with underwear and loungewear, to launch during the Valentine’s Day season. The program included product design, branding, in-store installations, a micro-site, web films and an advertising campaign.

Project

Show the Love

Collaborators

bonnie o'hare, Chris Craymer